During our 4-month participatory observation across 85 traditional market stalls in Central Java, we discovered that payment speed is secondary to tactile confirmation certainty. When a vendor cannot hear an immediate audible chime during busy morning peaks, cognitive friction halts adoption.
Service Operations & Consumer Behavior#QRIS#Traditional Markets#Socio-Technical#Digital Payments
Fieldwork Notes from Traditional Wet Markets: QRIS Adoption Bottlenecks & Socio-Technical Inertia
“Ethnographic observations of how merchant peer networks and cash liquidity rituals influence digital payment speed.”
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Ethnographic observations of digital QRIS payment workflows in traditional urban markets.
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About the Author
Author
Gautama Sastra Waskita, S.E., B.BA., M.M.
Lecturer in Management & Entrepreneurship
Faculty of Economics, Universitas Tulungagung • Indonesia
My research examines how entrepreneurs and SMEs develop capabilities, innovate business models, and respond to digital and sustainability challenges. I am particularly interested in how these firm-level capabilities connect with broader entrepreneurial ecosystems to enable sustainable value creation in emerging economies.
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